---
title: Primary Collaboration - Helping NZ businesses enter the Chinese market
description: Enter the Chinese market confidently with PCNZ, your trusted partner for seamless market entry, local expertise, and sustainable growth. From compliance to logistics, we offer tailored support for a successful expansion.
---

[![Small-PCNZ-logo\_no-background](https://primarycollaboration.nz/hubfs/Small-PCNZ-logo_no-background.png) ![Primary-Collaboration-New-Zealand-Logo---white-small](https://primarycollaboration.nz/hubfs/Primary-Collaboration-New-Zealand-Logo---white-small.png) ![Mid-PCNZ-logo\_no-background1000](https://primarycollaboration.nz/hubfs/Mid-PCNZ-logo_no-background1000.png) ![Primary-Collaboration-New-Zealand-Logo---white-small](https://primarycollaboration.nz/hubfs/Primary-Collaboration-New-Zealand-Logo---white-small.png) ![Mid-PCNZ-logo\_no-background1000](https://primarycollaboration.nz/hubfs/Mid-PCNZ-logo_no-background1000.png)](https://primarycollaboration.nz)

- [Home](https://primarycollaboration.nz)
- [About Us](https://primarycollaboration.nz/about-us)
- [Services](https://primarycollaboration.nz/services)
- [Members / Graduates](https://primarycollaboration.nz/members-and-graduates)
- [Contact Us](https://primarycollaboration.nz/contact-us)
- [Blog](https://primarycollaboration.nz/blog)

- [Home](https://primarycollaboration.nz)
- [About Us](https://primarycollaboration.nz/about-us)
- [Services](https://primarycollaboration.nz/services)
- [Members / Graduates](https://primarycollaboration.nz/members-and-graduates)
- [Contact Us](https://primarycollaboration.nz/contact-us)
- [Blog](https://primarycollaboration.nz/blog)

# Build your China business with people already on the ground.

PCNZ gives New Zealand exporters a working presence in China from day one: dedicated local people, deep market knowledge and an established operating base to reach customers across the country.

![Front-page-section-1---small-ball](https://primarycollaboration.nz/hs-fs/hubfs/Front-page-section-1---small-ball.png?width=144&height=146&name=Front-page-section-1---small-ball.png)

Thinking about China? Your first decision is how to show up: through a distributor, your own entity, a local partner, or a mix. PCNZ lets you make that call from inside the market, with local staff working for your brand and shared operational support behind them. Six New Zealand exporters have already graduated to their own WOFE this way.

### China Entry

Support for market research, sales channel and strategy development, and WOFE setup.

<https://primarycollaboration.nz/services?hsLang=en#china_entry>

Learn More

### Business & Brand

Tailored strategies to effectively communicate and grow your business in the Chinese market. 

<https://primarycollaboration.nz/services?hsLang=en#business_brand>

Learn More

### Our People

Experienced Country and Market Managers dedicated to representing and growing your brand in China.

<https://primarycollaboration.nz/services?hsLang=en#our_people>

Learn More

### Shared Services

Full back-office support; Accounting, HR, Employment and a well-equipped office.

<https://primarycollaboration.nz/services?hsLang=en#shared_services>

Learn More

Trusted by New Zealand's leading exporters - PCNZ has proudly supported companies like Silver Fern Farms, Synlait, Spring Sheep Milk and Rockit Apple in their successful expansion into the Chinese market.

Discover more of our members and graduates.

- [![Silver Fern Farms](https://primarycollaboration.nz/hs-fs/hubfs/Front-page-section-2-silverfernfarms.png?width=250&height=201&name=Front-page-section-2-silverfernfarms.png)](https://primarycollaboration.nz/member-silver-fern-farms?hsLang=en)
- [![Spring-Sheep](https://primarycollaboration.nz/hs-fs/hubfs/Spring-Sheep.png?width=300&height=300&name=Spring-Sheep.png)](https://primarycollaboration.nz/spring-sheep-new-zealand?hsLang=en)
- [![Members and Graduates](https://primarycollaboration.nz/hs-fs/hubfs/Members-and-Graduates-3x2-1.png?width=300&height=200&name=Members-and-Graduates-3x2-1.png)](https://primarycollaboration.nz/members-and-graduates?hsLang=en#all_members)

### About Us

Your trusted partner for seamless market entry, local expertise, and sustainable growth.

[Contact Us](https://primarycollaboration.nz/contact-us?hsLang=en)

### Quick Links

- [Home](https://primarycollaboration.nz)
- [About Us](https://primarycollaboration.nz/about-us)
- [Services](https://primarycollaboration.nz/services)
- [Members / Graduates](https://primarycollaboration.nz/members-and-graduates)
- [Contact Us](https://primarycollaboration.nz/contact-us)
- [Blog](https://primarycollaboration.nz/blog)

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