---
title: Member - Kiwi Crunch
description: Kiwi Crunch partners with PCNZ to bring premium New Zealand pipfruit to China, expanding distribution, marketing campaigns, and brand presence in the market.
---

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# Kiwi Crunch

Delivering the Fresh Taste of New Zealand Pipfruit to China with PCNZ

# Overview

Kiwi Crunch operates as a global fully integrated pipfruit business, managing supply programmes for some of the world’s most reputable apple and pear varieties produced in New Zealand. The company’s operations span across orchards, packing, post-harvest, and exports, delivering premium pipfruit to discerning customers in over 20 countries worldwide, including China. Kiwi Crunch specializes in producing high-quality apples and pears using sustainable farming practices, with a commitment to freshness, quality, and environmental responsibility. Among its offerings are seven proprietary apple and pear varieties, including Dazzle™, Diva™, Kanzi™, Kiku™, Piqa™Boo, Honeybelle™, and Angelys, ensuring a diverse selection to meet customer needs.

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![Kiwi-crunch-small](https://primarycollaboration.nz/hs-fs/hubfs/Kiwi-crunch-small.jpg?width=260&height=315&name=Kiwi-crunch-small.jpg)

##### "Being part of PCNZ has enabled our business to build a presence in China. We have strengthened customer relationships and activated programmes in-market, which quite simply, could not have been done without the expertise and local knowledge from the PCNZ team. Being a member of PCNZ provides an opportunity for New Zealand businesses to efficiently increase their presence in China." Andrew Common, CEO, Kiwi Crunch

## Success Highlights

01

### Partnership Development

Developed partnerships with key Chinese distributors, expanding the availability of Kiwi Crunch apples and pears in both retail and online markets.

02

### Localised marketing campaigns

Localised marketing campaigns to highlight the premium quality and natural origin of Kiwi Crunch products, appealing to health-conscious Chinese consumers.

03

### Increase Brand Presence

Increased brand presence through participation in Chinese food expos, allowing Chinese consumers to experience the taste and quality of New Zealand pipfruit firsthand.

### About Us

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