---
title: Member - Kono
description: Celebrating Māori heritage and premium food & beverages in China, Kono partners with PCNZ to expand its reach, connect with consumers, and showcase values of sustainability and quality.
---

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# Kono

Celebrating Māori Heritage and Premium Food & Beverages in China with PCNZ

# Overview

Kono is a Māori-owned, New Zealand-based food and beverage company that produces a wide range of premium products, including seafood, wine, apples, and natural fruit bars. As a vertically integrated business, Kono manages its operations from farm to plate, focusing on sustainability and quality across all stages. The company draws from its deep Māori heritage, striving to uphold values of care, connection, and respect for the land. Kono’s mission is to bring people together through natural, wholesome foods and beverages, enriching lives in more than 20 global markets, including China.

![Kono-large](https://primarycollaboration.nz/hs-fs/hubfs/Kono-large.jpg?width=390&height=518&name=Kono-large.jpg)

![Kono-small-1](https://primarycollaboration.nz/hs-fs/hubfs/Kono-small-1.jpg?width=260&height=315&name=Kono-small-1.jpg)

##### "PCNZ provides a valuable base for NZ companies to introduce and grow their business in China. It is a very user- friendly environment which offers support and advice for its members who openly share mutual opportunities and offer support to each other. As a graduate of PCNZ, Kono China really appreciated the care, support and resources that were offered and which accelerated our growth in the market. All the best to PCNZ and its future development which, like an evergreen fern tree, will continuously flourish and grow.”

Vivian Zhang, General Manager

## Success Highlights

01

### Open distribution channels

Supported Kono to open distribution channels with key Chinese retail and hospitality networks, expanding the reach of Kono's greenshell mussels and wine

02

### Localised marketing campaigns

Localised marketing campaigns to celebrate the cultural heritage behind Kono's products, resonating with Chinese consumers who value authenticity and heritage.

03

### Increased visibility

Increased visibility through participation in local food and beverage events, showcasing Kono’s commitment to sustainability, quality, and the values of care and connection.

### About Us

Your trusted partner for seamless market entry, local expertise, and sustainable growth.

[Contact Us](https://primarycollaboration.nz/contact-us?hsLang=en)

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- [Contact Us](https://primarycollaboration.nz/contact-us)
- [Blog](https://primarycollaboration.nz/blog)

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