---
title: Member - Silver Fern Farms
description: Silver Fern Farms partners with PCNZ to expand global market reach for premium grass-fed meats, successfully penetrating high-end restaurants in China and establishing strategic partnerships for growth.
---

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# Silver Fern Farms

Extending the Global Market for Premium Grass-Fed Meats with PCNZ

# Overview

Silver Fern Farms (SFF) is New Zealand's leading producer and exporter of premium grass-fed red meat, specializing in beef, lamb, and venison. Founded in 1948, Silver Fern Farms partners with over 16,000 farmers and processes 30% of all New Zealand lamb, beef, and venison from 14 processing sites. SFF exports to 60 countries the largest being China and USA.

![SFF-cows2](https://primarycollaboration.nz/hs-fs/hubfs/SFF-cows2.jpg?width=390&height=518&name=SFF-cows2.jpg)

![SFF-packaging3-2](https://primarycollaboration.nz/hs-fs/hubfs/SFF-packaging3-2.jpg?width=260&height=316&name=SFF-packaging3-2.jpg)

##### "Being part of PCNZ has enabled Silver Fern Farms to quickly activate a premium priced value-added program into high-end restaurants in China. We simply would not have been able to do this without having people on the ground in Shanghai. PCNZ has provided us with a low-cost, low-risk option to get up and running in China. We are now in a position to set up our business independently in China, thanks to the platform PCNZ has given us." Simon Limmer, CEO, Silver Fern Farms

## Success Highlights

01

### Expanded distribution

Expanded distribution to major Chinese retail and e-commerce platforms, driving premium positioning for grass-fed meat.

02

### Value-added program

Established a premium value-added program in high-end Chinese restaurants, showcasing New Zealand's high-quality red meat.

03

### Develop strategic partnerships

Leveraged PCNZ's local network to increase brand awareness and develop strategic partnerships with distributors and key opinion leaders (KOLs).

### About Us

Your trusted partner for seamless market entry, local expertise, and sustainable growth.

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