Mr Apple

Delivering Premium New Zealand Apples to China with PCNZ

Overview

Mr Apple is New Zealand's largest fully integrated grower, packer, and exporter of premium apples. Established in 2001, Mr Apple exports around 25% of New Zealand’s apple crop to over 45 countries worldwide. The company operates 15 orchards and employs over 2,000 seasonal and permanent workers to ensure the delivery of high-quality apples such as Dazzle™, Braeburn, and Fuji varieties. Mr Apple is New Zealand's largest supplier of high-color and non-proprietary apples, offering a large range of traditional and new varieties in different quality and color grades to meet diverse customer needs. Committed to sustainability and the highest standards of quality, Mr Apple brings a taste of New Zealand to consumers around the globe.

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Jacky Qin, our China Market Manager, is an absolute extension of the Mr Apple’s business in China and we would not have achieved the sales growth we have achieved without him. PCNZ facilitates things like staffing and support which means our NZ staff focus on customer relationships and growing sales, without having the added burden of trying to manage staff in an overseas market."

Ben McLeod, Head of Sales & Marketing, Mr Apple

Success Highlights

01

Create logistics network

Leveraged PCNZ’s logistics network to ensure the delivery of fresh apples in key cities, optimizing supply chain operations to maintain quality and freshness.

02

Branding Alignment

Adapted packaging and branding to align with Chinese consumer preferences, highlighting the freshness and premium quality of New Zealand apples.

03

Forming Partnerships

Formed partnerships with key fruit distributors across China, expanding the availability of New Zealand-grown apples in major retail outlets.