---
title: Member - Rockit Apple
description: Rockit™ Apple revolutionizes healthy snacking in China through strategic partnerships, innovative packaging, and localized marketing, driving brand awareness and sales growth.
---

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# Rockit™ Apple

Revolutionizing Healthy Snacking in China with PCNZ

# Overview

Rockit™ Apple began as a tiny seed of an idea 20 years ago, bucking the trend of super-sizing to create the world’s first snack-sized apple. Based in Hawke's Bay, New Zealand, Rockit specializes in producing miniature apples that are packed with flavor, natural energy, fiber, vitamins, and antioxidants. Rockit also innovated with unique, premium packaging to stand out on the shelf and disrupt the apple category. The apples are sold in more than 30 countries and grown in 10, with China being Rockit’s largest sales market.

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![Rockit-small](https://primarycollaboration.nz/hs-fs/hubfs/Rockit-small.jpg?width=390&height=518&name=Rockit-small.jpg)

##### "Establishing our in-market team in Shanghai through PCNZ has enabled us to strengthen customer relationships and grow the market into new retail distribution across China, while ensuring we can best cater for growing demand across this key market. The specialist local expertise of this team allows us to have our finger on the pulse and effectively localize our marketing for target consumers, resulting in greater brand awareness and boosting our sales. This is testament to the strong relationships our team have built with licensees and retailers in market, which has all been made possible through our invaluable relationship with PCNZ." Mark O’Donnell, CEO, Rockit Global Limited

## Success Highlights

01

### Create logistics network

Leveraged PCNZ’s logistics network to ensure the delivery of fresh apples in key cities, optimizing supply chain operations to maintain quality and freshness.

02

### Branding Alignment

Adapted packaging and branding to align with Chinese consumer preferences, highlighting the freshness and premium quality of New Zealand apples.

03

### Forming Partnerships

Formed partnerships with key fruit distributors across China, expanding the availability of New Zealand-grown apples in major retail outlets.

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