---
title: Member - Sealord
description: Sealord partners with PCNZ to bring sustainable seafood to China, navigating regulations, establishing key partnerships, and optimizing logistics for fresh, high-quality products.
---

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# Sealord

Bringing Sustainable Seafood to China with PCNZ

# Overview

Sealord is one of New Zealand’s largest seafood companies, with over 60 years of experience in sustainable fishing, processing, and global marketing. Based in Nelson, Sealord operates seven deep-sea vessels and employs more than 1,100 people worldwide. The company is dedicated to providing high-quality seafood, including popular species such as Hoki, Orange Roughy, and Squid, to consumers across over 40 countries, including China

![Sealord-large2](https://primarycollaboration.nz/hs-fs/hubfs/Sealord-large2.jpg?width=390&height=518&name=Sealord-large2.jpg)

![Sealord-small](https://primarycollaboration.nz/hs-fs/hubfs/Sealord-small.jpg?width=260&height=315&name=Sealord-small.jpg)

##### "Joining PCNZ offered us an efficient option to increase our company's presence in China. Working directly with customers through to end consumers provides the visibility required to find the right fit and build on opportunities as they present. Valuable shared experiences from the other New Zealand businesses, who are all at different stages of their China journey, will accelerate progress." Michael McKegg, Global Export Sales Director, Sealord

## Success Highlights

01

### Navigate Regulatory Landscape

Leveraged PCNZ's expertise to navigate the complex regulatory landscape of seafood imports, ensuring compliance and smooth market entry.

02

### Establish Partnerships

Established partnerships with key distributors, ensuring the availability of sustainably sourced seafood across retail and wholesale channels in China.

03

### Optimise Logistics

Optimised cold chain logistics with the support of PCNZ to maintain the freshness and quality of seafood from New Zealand to Chinese consumers.

### About Us

Your trusted partner for seamless market entry, local expertise, and sustainable growth.

[Contact Us](https://primarycollaboration.nz/contact-us?hsLang=en)

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