Sealord
Bringing Sustainable Seafood to China with PCNZ
Overview
Sealord is one of New Zealand’s largest seafood companies, with over 60 years of experience in sustainable fishing, processing, and global marketing. Based in Nelson, Sealord operates seven deep-sea vessels and employs more than 1,100 people worldwide. The company is dedicated to providing high-quality seafood, including popular species such as Hoki, Orange Roughy, and Squid, to consumers across over 40 countries, including China
"Joining PCNZ offered us an efficient option to increase our company's presence in China. Working directly with customers through to end consumers provides the visibility required to find the right fit and build on opportunities as they present. Valuable shared experiences from the other New Zealand businesses, who are all at different stages of their China journey, will accelerate progress."
Michael McKegg, Global Export Sales Director, Sealord
Success Highlights
Navigate Regulatory Landscape
Leveraged PCNZ's expertise to navigate the complex regulatory landscape of seafood imports, ensuring compliance and smooth market entry.
Establish Partnerships
Established partnerships with key distributors, ensuring the availability of sustainably sourced seafood across retail and wholesale channels in China.
Optimise Logistics
Optimised cold chain logistics with the support of PCNZ to maintain the freshness and quality of seafood from New Zealand to Chinese consumers.