K9Natural
Delivering Premium Pet Nutrition to China with PCNZ
Overview
K9 Natural is a New Zealand-based pet food company dedicated to providing premium, high-quality nutrition for dogs. Founded in 2006, K9 Natural offers a range of freeze-dried, wet, and raw dog food, made with sustainably sourced ingredients including grass-fed, free-range meat, cage-free chicken, and sustainably caught seafood. K9 Natural has become a leader in natural pet nutrition, delivering biologically appropriate diet for pets.
"China market is a fast-moving market with constant changes. A key factor in our business success in China has been keeping pace, with ‘boots on the ground’. PCNZ Shanghai provided us a great platform to build a solid team in China, which can provide better support to our customers and ensure we respond in the way, and with the speed, that meets in-market expectations. NPFG’s China team also benefits from the collaborations & valuable networking opportunities that PCNZ offers, providing multiple lenses that benefit our decision making. Our team members Chloe Yu, Leon Jiang & Kelly Li also enjoy PCNZ’s Kiwi culture. This fits very well with us; we are also very proud at NPFG of our strong hard-working and happy culture. We are very pleased to partner with PCNZ Shanghai for our China journey."
Grace Taylor, Country Manager – China & Asia, K9 Natural
Success Highlights
Expanded distribution
Expanded distribution to select retail stores in China, increasing brand awareness and market penetration.
Navigate regulatory requirements
Leveraged PCNZ's local expertise to navigate regulatory requirements, ensuring a smooth market entry.
Networking opportunities
Benefited from collaboration and valuable networking opportunities provided by PCNZ, enhancing decision-making and team culture.