Services

Your Gateway to Successful China Entry

Low-Risk, Compliant Market Entry Solutions for New Zealand Exporters

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What We Offer

Whether you're assessing China, working through a distributor, building an in-market team or considering your own WOFE, PCNZ helps you choose and operate the right model at each stage. Our team supports market development, with experienced local staff.

China Entry

China Entry

What's the most efficient and cost effective way to enter China and establish a presence?

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Business & Brand

How do we develop customers and manage channels in-market?

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Our People

Who will represent us and build relationships on the ground?

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Shared Services

How do we support the team and run the operation?

 

China Entry

The right China presence depends on your product, your channels, what you need to learn in-market, and who represents you. PCNZ can help you assess the route, establish a local base and build the team around it, whether you're working with distributors or preparing for your own WOFE.

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Local / Legal China Beachhead

Establish a compliant local base for your people and commercial activity in China, supported by PCNZ's Shanghai team.

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Boots on the Ground

Recruit, develop, and support people to represent your business, build relationships and work in-market every day.

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Pre-Market Entry Research & Strategy Development

Carefully assess the market, customers and channels before choosing how to enter and where to invest.

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Wholly-Owned Foreign Enterprise (WOFE) Setup

When a stand alone WOFE is the right next step, PCNZ helps you establish your own China entity, building on the people, relationships and market knowledge already in place.

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Business and Brand building

Growing in China means understanding local customers, choosing the right channels and route-to-market, and managing the relationships that carry your product to market.

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Liaison with Local Customers & Partners

Work with local customers, distributors and channel partners to keep relationships active and information flowing.

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Channel Development Strategy

Identify the online and offline channels that fit your product and customers. Carefully review where consumers will search for your products and then plan how to develop them.

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Marketing & Sales Planning

Plan the sales and marketing activity needed to build demand and support your in-market team.

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Distributor Selection & Performance Reviews

Provide guidelines and advice to assess distributor fit and review performance, customer access and channel visibility as the relationship develops.

 

Our People

PCNZ supports and develops high-calibre, local Country Managers, Market Managers and Analysts to represent the brands of our shareholders and members.

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01

FIND GREAT PEOPLE

Recruit people for the role your business needs, then support them as they get established in-market.

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EDUCATE AND TRAIN

Help managers learn the business and market through training, trade shows, immersion visits and shared PCNZ learning.

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NETWORK AND MOBILIZE

We introduce our managers to Agencies, Buyers, Suppliers, Events, and established networks. We also introduce the key NZ government agencies, MPI, NZTE and MFAT.

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FULL EMPLOYMENT FRAMEWORK

We provide Employment contracts, Accountabilities, routine 1-on-1s and then half year and full year reviews.

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Shared Services

PCNZ's Shanghai office provides the employment, finance and workplace support behind your in-market team.

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Full Back Office Support

Accounting, tax, legal, HR, employment contracts and practical support for your local team.

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Meeting Rooms & IT Support

Work from PCNZ's Shanghai office, with meeting rooms, IT support and the facilities your team needs.

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In-market commercial services

Support merchandising and marketing, produce local content and materials, and research and analyse social media channels.

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Business Travel Support

Help arrange hotels, flights, trains and local travel for your visits to China.