Spring Sheep Milk Co.

Introducing Premium Sheep Milk Nutrition to China with PCNZ

Overview

Spring Sheep Milk Co. is a New Zealand-based company specializing in producing high-quality sheep milk products, known for their superior nutrition, digestibility, and sustainability. Founded in 2015, Spring Sheep partners with Pāmu Farms to ensure ethical and sustainable farming practices while offering a wide range of products including milk powder, nutritional supplements, and cheese. With a focus on health-conscious consumers, Spring Sheep Milk Co. has built a reputation for providing a gentler, more nutritious dairy alternative for people of all ages.

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“Spring Sheep Milk Co. partnered with PCNZ to successfully launch in the market, and help them meet growing consumer demand for high-quality dairy alternatives. PCNZ’s on-the-ground presence allowed Spring Sheep to connect with local distributors and partners, while building a team With support from PCNZ, Spring Sheep localized their marketing approach to highlight the health benefits of sheep milk to Chinese consumers, resulting in increased awareness and sales.“

Peter Jin, GM, China

Success Highlights

01

Brand Positioning

Leveraged PCNZ's expertise to position sheep milk as a nutritious and easily digestible dairy alternative, resonating with Chinese health-conscious consumers.

02

Promotional campaigns

Conducted targeted promotional campaigns, focusing on the unique nutritional benefits of sheep milk for families, children, and elderly consumers.

03

Hiring Support

Hiring a new General Manager for Spring Sheep, and helping build his team