Villa Maria
Sharing New Zealand’s Finest Wines with China through PCNZ
Overview
Villa Maria is one of New Zealand’s most renowned wine producers, known for crafting exceptional wines that capture the unique natural environment of New Zealand’s diverse wine regions. Founded in 1961, Villa Maria has grown to become an award-winning winery, celebrated for its sustainability practices and commitment to quality. Producing a wide variety of wines, including Sauvignon Blanc, Pinot Noir, and Chardonnay, Villa Maria aims to provide wine enthusiasts around the world with a true taste of New Zealand. The company is dedicated to producing wines that reflect New Zealand’s distinctive climate, land, and culture.
"PCNZ has enabled us to have dedicated staff on the ground in China who are not wedded to the existing distributors selling our product. This has meant we can be confident in the separation of interests, while also enabling those staff to expand our distributor base, adding customers and brands. All this has been made legally, logistically, and financially possible under the collaborative 'Service WOFE' model that PCNZ enables. We firmly believe that the PCNZ structure fits our needs now and for the foreseeable future."
Karen Fistonich, Villa Maria Estate
Success Highlights
Increase brand presence
Increased brand presence through participation in wine tastings, expos, and promotional events, showcasing Villa Maria's award-winning wines and New Zealand’s wine culture to Chinese consumers.
Localised branding
Localized branding and promotional campaigns to highlight the unique natural environment and sustainable production of Villa Maria wines, resonating with Chinese consumers seeking high-quality international wines.
Establish partnerships
Established partnerships with key distributors and premium hospitality networks, expanding the availability of Villa Maria wines in high-end restaurants and wine retailers across China.